FYI The cheapered 7970
http://www.ebuyer.com/392962-sapphir...t-11197-12-40g
and the Cheapest Nvidia card to match the same performance
http://www.ebuyer.com/354000-pny-gtx...-gf680gtx2gepb
http://www.hwcompare.com/12351/gefor...adeon-hd-7970/
There is more to know rather than price/performance on a card, but FYI there both similarly matched. And if you looking at 7970 then consider 680's as well as there both around the same price.