I assume they're not going to give you your deposit back?
Sky's website says:
50% of a £700 policy seems pretty freaking steep to me for 'commission and fees'?
You can read what the FSA have to say about cancelling
here.
They don't actually mention 14 days or cooling off, but they basically say when you cancel the insurance, the company is entitled to charge you for the service actually provided by the firm. They also say:
Key to me is the word 'proportion'. I'd be inclined to argue that £360 cancellation doesn't represent a proportion of their commission and a proportion of their fees. I'd also argue that as the FSA consider a reasonable cost for time on cover to be calculated on a pro rata basis, that roughly 4% of the total policy time on cover should not cost 50% of the total amount.
I'm sure you could come up with more arguments too. They're well within their rights to charge you for cancelling the policy, but too many insurance companies like to take the piss when they calculate the charge.
EDIT: OK, so they give you the deposit back. I'd still be pretty irritated at a £160 charge for 14 days on cover, but hey, each to their own