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View Full Version : Ohhhh looky what I got yesterday


Leon
11-07-2003, 10:16
well, I'm excited :D
http://crazydiamond.alivewww.co.uk/misc/books.jpg

:D :D
yeager
11-07-2003, 10:43
red card... off
Leon
11-07-2003, 10:48
:cry:
TAC
12-07-2003, 01:05
What are they for, mate? :)
Leon
12-07-2003, 01:11
for my business, reference and interest.

the best thing is... i read the intro to the brand book... and it was EXACTLY what i've been going on about for the last year :D
TAC
12-07-2003, 01:42
Oooh you changed your sig :) And how true that is! lol

Glad the books made you happy :D We all need a little joy in our lives :)

(Yes, I've been drinking, that's why I'm waxing philosophical lol)
amcluesent
12-07-2003, 09:51
Have you read 'Positioning: The Battle for Your Mind' by Ries and Trout? A marketing classic...
Leon
12-07-2003, 11:40
I haven't mate. I take it that it is a good'un then?
ScoobyDoo
12-07-2003, 11:43
I can recommend The End of Marketing as We Know It (http://www.amazon.co.uk/exec/obidos/ASIN/0002571285/qid=1058006264/sr=1-8/ref=sr_1_2_8/202-7023334-0575809) by Sergio Zyman who was Chief Marketing Officer for Coca Cola, both informative and entertaining read.

Synopsis:
Sergio Zyman - aka "Aya-cola" has stepped down from being Chief Marketing Officer for Coca Cola. At the end of the 1980s he had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures of all time. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - important lessons about the emotional bond of consumers to the product. The late Coke CEO, Robert Goizueta said "If I could have a New Coke situation every day I would. Absolutely". Zyman is flamboyant and controversial. In 1998 he received a record salary of $412,000, plus a bonus of $305,000. Here, he reveals his philosophy of marketing, which, he says, is not what everyone thinks it is about.

http://images-eu.amazon.com/images/P/0002571285.02.MZZZZZZZ.jpg
Leon
12-07-2003, 11:48
Ohhh thanks

I remember seeing something on that Coke debarcle, which I personally thought was one of the best pieces of marketing and brand management ever in the history of ever.
That man is either VERY lucky or an TOTAL genius. I would say genius, personally, but now I'm going to have to get his book and find out... more money :rolleyes:
Wonder if I can off set it agains tax?? And watch my collection grow... LOL
ScoobyDoo
12-07-2003, 11:55
Zyman (http://www.amazon.co.uk/exec/obidos/search-handle-url/index=books-uk&field-author=Zyman/202-7023334-0575809) has a follow up book called The End of Advertising as We Know It, if you want to read about new coke/classic coke get the first one.

Ive just ordered his The End of Advertising as We Know It

http://images-eu.amazon.com/images/P/0471225819.02.MZZZZZZZ.jpg